A changing paradigm of creativity

In the ever-evolving landscape of human creativity, we find ourselves confronted with a
profound paradigm shift. Artificial intelligence has begun to generate art that – we now
have to admit - rivals the aesthetic work of our most esteemed masters. As we bear
witness to this new dawn, one might assume that the inevitable outcome is a rapid decline in the value of art - full stop. How can art be valuable if it’s so easy to recreate at

But this is a narrow view that discounts the need for humans to understand their own story; to maintain anchors that define what has meaning. So we believe, instead, that the proliferation of AI-generated art will actually work to shine a nostalgic spotlight on human-made art - particularly on rare pieces created by history's most revered artists - and drive ever increasing demand for the "real thing" in the years to come.

The inexorable march of technology continues

Human artists finds themselves at an increasingly tenuous crossroads. The once pristine creative process, that intimate dance of introspection and expression, is now being replicated by machines with astonishing fidelity. As classical human artists become less common and more novel in the face of AI's relentless ascent, what will happen to the physical pieces that remain? Will they be tossed aside in favor of the output of ever-improving automotons?


The scarcity principle

This foundational axiom of classical economics informs us that as a
commodity becomes rarer, its value tends to increase commensurately. We believe that with AI-generated art flooding the market, the comparative rarity of authentic, human-created classical works will actually be magnified – not diminished - leading to a heightened appreciation for their unique, ineffable qualities. The brushstrokes of a Monet or the sculpted curved of a Rodin will come to represent not just aesthetic virtuosity, but a
testament to the irreplaceable spark of human ingenuity.


And we must consider the historical context in which these masterworks were created.
The great artists of the past were products of their respective cultural milieus, their work
tied with an inextricable link to the human experience that transcends mere
aesthetics. As artificial intelligence usurps the role of creator, the discerning collector
will increasingly seek out those artifacts that bear witness to our shared history, placing
a premium on works that resonate with the indelible imprint of humanity's past.

Moreover, as AI-generated art becomes commonplace, there will be an inevitable
erosion of trust in the authenticity of (digital) artworks. The ability to discern between a
genuine masterpiece and an algorithmically-produced copy will become an increasingly
arduous task, one that may well stymie even the most sophisticated connoisseur. This
growing uncertainty will only serve to heighten the allure of proven masterpieces, their
provenance and authenticity acting as a bulwark against the encroaching tide of digital


Looking ahead

We must not underestimate the power nostalgia holds over us as a population. It gives us comfort and harkens back to simpler times that were better understood. As the human artist is gradually supplanted by the computational prowess of artificial intelligence, the allure of a bygone era in which art was a purely human endeavor will grow ever stronger. Collectors and connoisseurs will find solace in the works of history's great masters, cherishing them as mementos of a time when human creativity reigned supreme. As a result, the societal value of these relics will soar to unprecedented heights.


The rise of AI-generated art heralds a transformative shift in our cultural landscape, one
that will likely damage the livelihoods of living artists but paradoxically push the value of
expensive fine art to even greater heights. As human artists working in the physical
realm become fewer and fewer, classic works will gain a newfound significance, acting
as poignant reminders of our shared history and an irrefutable testament to the
indomitable human spirit. In this brave new world, the masterpieces of our past will
shine ever brighter, their value inexorably linked to the inexhaustible richness of the human experience.